Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The Grinch has a change of heart about Happy Honda Days (after promising to cancel the "holiday" in a previous Honda ad). Lego helps bring kids' "wildest wishes" to life. And Allstate says "thank you" to "the first responders and community of neighbors and volunteers" dealing with California's devastating Camp Fire.

Today's TV Ad Highlights

Data provided by iSpot.tv

Allstate: Thank You Notes

Premiered on: Outnumbered Overtime, Fox News

Allstate data for the last 30 days

Impressions: 2,607,717,890 (10% of industry)

Est. TV Spend: $34,491,577 (9% of industry)

Attention Score: 93.90

Attention Index: 136 (36% fewer interruptions than avg.)

Honda: Happy Honda Days: The Grinch Returns

Premiered on: On the Fly, NHL

Honda data for the last 30 days

Impressions: 1,755,210,340 (5% of industry)

Est. TV Spend: $24,485,511 (5% of industry)

Attention Score: 91.52

Attention Index: 119 (19% fewer interruptions than avg.)

Oculus VR: Awkwafina's Tale

Premiered on: Rick and Morty, Adult Swim

Oculus VR data for the last 30 days

Impressions: 202,617,137 (4% of industry)

Est. TV Spend: $4,619,660 (6% of industry)

Attention Score: 93.11

Attention Index: 122 (22% fewer interruptions than avg.)

LEGO: This Is Not a Brick: T-Rex Getaway

Premiered on: The Voice, NBC

LEGO data for the last 30 days

Impressions: 1,047,004,447 (6% of industry)

Est. TV Spend: $14,474,719 (9% of industry)

Attention Score: 93.54

Attention Index: 109 (9% fewer interruptions than avg.)

Victoria's Secret: Must-Have Tote of the Season

Premiered on: Modern Family, USA Network

Victoria's Secret data for the last 30 days

Impressions: 168,845,978 (4% of industry)

Est. TV Spend: $2,503,278 (4% of industry)

Attention Score: 93.57

Attention Index: 135 (35% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.