Watch the newest commercials on TV from Ancestry, Mastercard, T-Mobile and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: T-Mobile interrupts its own ad featuring the Samsung Galaxy S10e with a series of three important text messages. Pro golfers Tom Watson and Justin Rose help Mastercard promote its tap-to-pay feature. And Ancestry suggests that you order an AncestryDNA kit to "find the surprises in you."

Today's TV Ad Highlights

Data provided by iSpot.tv
Tulips
Premiered on: Pro Football Talk, NBC Sports
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Devil May Cry 5: Something Greater
Premiered on: SportsCenter, ESPN
Xbox data for the last 30 days
Impressions: 943,976,271 (34% of industry)
Est. TV Spend: $16,932,435 (45% of industry)
Attention Score: 89.43
Attention Index: 96 (4% more interruptions than avg.)
Irish Roots
Premiered on: Charmed, TNT
Ancestry data for the last 30 days
Impressions: 862,793,059 (53% of industry)
Est. TV Spend: $7,348,751 (62% of industry)
Attention Score: 91.94
Attention Index: 111 (11% fewer interruptions than avg.)
Tom and Justin Off the Course: Caddie
Premiered on: PGA Tour Golf, Golf
MasterCard data for the last 30 days
Impressions: 609,671,494 (19% of industry)
Est. TV Spend: $11,884,319 (23% of industry)
Attention Score: 88.12
Attention Index: 72 (28% more interruptions than avg.)
Pardon the Interruption
Premiered on: Young Sheldon, CBS
T-Mobile data for the last 30 days
Impressions: 2,429,689,462 (14% of industry)
Est. TV Spend: $51,523,121 (20% of industry)
Attention Score: 77.31
Attention Index: 61 (39% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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