Watch the newest ads on TV from Baskin-Robbins, Alfa Romeo, Kroger and more
Published on .
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In a dramatic Alfa Romeo ad, an announcer implores us: "If you don't want to be seduced, then please, please look away." Kroger, the largest supermarket chain in the U.S., promotes the fact that by using its mobile app you can get personalized deals "at your fingertips, so you can save from anywhere." And Baskin-Robbins fans express how the ice cream shop "got me like"—and you'll just have to watch the ad to appreciate what they mean by that, exactly.
Attention Index: 56 (44% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.