Watch the newest ads on TV from AncestryDNA, Best Buy, Knock.com and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Knock.com offers up customer testimonials for its home trade-in service. Best Buy promotes the laptops its sells that have Windows Ink, Microsoft's pen-computing software. And AncestryDNA promotes a summer sale on its DNA-testing service ($59 vs. the usual $99), which it says can "open you to a world of new cultures to explore."

Today's TV Ad Highlights

Data provided by iSpot.tv
Color Me Impressed
Premiered on: Friends, TBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
The Contender
Premiered on: New Day With Alisyn Camerota and John Berman, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Sweet-ible
Premiered on: Friends, [email protected]
Edible Arrangements data for the last 30 days
Impressions: 363,199,023 (14% of industry)
Est. TV Spend: $2,210,897 (12% of industry)
Attention Score: 90.06
Attention Index: 104 (4% fewer interruptions than avg.)
Summer Sale: A World of New Cultures
Premiered on: First Look, MSNBC
Ancestry data for the last 30 days
Impressions: 917,225,498 (48% of industry)
Est. TV Spend: $8,293,729 (57% of industry)
Attention Score: 92.75
Attention Index: 128 (28% fewer interruptions than avg.)
Humans of Knock: Real Customers
Premiered on: Paid Programming, CW
Knock data for the last 30 days
Impressions: 12,239,248 (<1% of industry)
Est. TV Spend: $29,595 (<1% of industry)
Attention Score: 95.32
Attention Index: 144 (44% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Most Popular