A few highlights: A grown-up Macaulay Culkin reprises his most famous role in a fresh TV cut of an ad from Google that debuted online. (Ad Age's Ann-Christine Diaz previewed the campaign a week ago: "Google Assistant is Macaulay Culkin's wingman in 'Home Alone' remake.") A Budweiser PSA (meant to encourage you to drink water while drinking Bud) features cameo appearances from NBA stars Kyle Kuzma, Steven Adams and Tim Hardaway Jr. in a comedic take on "Elf on the Shelf." (The ad debuted on Budweiser's YouTube channel on Dec. 21.) And YouTube offers a sort of love letter to TV in a YouTube TV ad with the tagline "Watch like a fan."
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.