Watch the newest ads on TV from Burger King, KitKat, Roman and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Burger King hypes its $6 King Box, which includes a Whopper, fries, a drink and two cookies. JC Penney promotes its current sales on "gifts for him" and diamond jewelry and in a sort of his-and-hers take on holiday gift-giving. And Missy Elliott's "Work It" serves as the soundtrack for a KitKat spot with the tagline "Breaks are good. Have one!"

Today's TV Ad Highlights

Data provided by iSpot.tv
More Bang for Your Buck
Premiered on: NCIS: Los Angeles, USA Network
Burger King data for the last 30 days
Impressions: 3,018,382,248 (14% of industry)
Est. TV Spend: $28,950,118 (12% of industry)
Attention Score: 91.76
Attention Index: 102 (2% fewer interruptions than avg.)
Reverse
Premiered on: America's Wild Spaces, National Geographic
KitKat data for the last 30 days
Impressions: 730,869,962 (7% of industry)
Est. TV Spend: $3,623,640 (4% of industry)
Attention Score: 88.15
Attention Index: 75 (25% more interruptions than avg.)
Founder Story
Premiered on: CNN Newsroom With Poppy Harlow and Jim Sciutto, CNN
Roman data for the last 30 days
Impressions: 336,935,322 (50% of industry)
Est. TV Spend: $2,693,395 (39% of industry)
Attention Score: 57.28
Attention Index: 33 (67% more interruptions than avg.)
Assassin's Creed Odyssey: XFINITY In-Game Currency Code
Premiered on: I Now Pronounce You Chuck and Larry, TBS
Ubisoft data for the last 30 days
Impressions: 10,156,294 (<1% of industry)
Est. TV Spend: $152,773 (<1% of industry)
Attention Score: 96.21
Attention Index: 157 (57% fewer interruptions than avg.)
Diamond Jewelry and Gifts for Him
Premiered on: Charmed, TNT
JCPenney data for the last 30 days
Impressions: 4,099,475,690 (14% of industry)
Est. TV Spend: $41,040,530 (13% of industry)
Attention Score: 80.42
Attention Index: 54 (46% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular