Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Niantic, the San Francisco-based game developer behind Pokémon Go, wants you to know that "Trainer Battles are here!" Dick's Sporting Goods suggests you stop by and pick up some apparel from Nike, Adidas and Under Armour to finish up your holiday gift shopping. And Brendon Urie of Panic! At the Disco talks about working with State Farm on its Neighborhood of Good community-volunteering initiative. (State Farm released an episode of its "Neighborhood of Good" web series starring Urie on YouTube last month.)

Today's TV Ad Highlights

Data provided by iSpot.tv

State Farm: Neighborhood of Good With Panic! At the Disco

Premiered on: The Voice, NBC

State Farm data for the last 30 days

Impressions: 2,079,191,645 (9% of industry)

Est. TV Spend: $42,302,685 (12% of industry)

Attention Score: 89.11

Attention Index: 89 (11% more interruptions than avg.)

Cheribundi: Strength

Premiered on: College Football, ESPN

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Niantic: Pokémon GO: Trainer Battles Are Here!

Premiered on: George Lopez, [email protected]

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Dick's Sporting Goods: 2018 Holidays: The Gifts You Want

Premiered on: Greatest Holiday Video Countdown, CW

Dick's Sporting Goods data for the last 30 days

Impressions: 836,189,596 (22% of industry)

Est. TV Spend: $6,967,103 (18% of industry)

Attention Score: 91.40

Attention Index: 99 (1% more interruptions than avg.)

TitleMax: Two Ways to Get Cash

Premiered on: The Gifted, FOX

TitleMax data for the last 30 days

Impressions: 105,152,867 (12% of industry)

Est. TV Spend: $271,554 (6% of industry)

Attention Score: 92.31

Attention Index: 125 (25% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.