A few highlights: Niantic, the San Francisco-based game developer behind Pokémon Go, wants you to know that "Trainer Battles are here!" Dick's Sporting Goods suggests you stop by and pick up some apparel from Nike, Adidas and Under Armour to finish up your holiday gift shopping. And Brendon Urie of Panic! At the Disco talks about working with State Farm on its Neighborhood of Good community-volunteering initiative. (State Farm released an episode of its "Neighborhood of Good" web series starring Urie on YouTube last month.)
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.