Watch the newest commercials on TV from E-Trade, Fanatics, Ross and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Ross says it offers "everything your pet needs at 20 to 60 percent off specialty-store prices." Fanatics wants you to know that it sells officially licensed fan gear for more than 500 colleges. And an "emotional support snake" makes a cameo appearance in an E-Trade ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Airport
Premiered on: Squawk Box, CNBC
E*TRADE data for the last 30 days
Impressions: 612,053,400 (11% of industry)
Est. TV Spend: $7,116,698 (15% of industry)
Attention Score: 92.59
Attention Index: 97 (3% more interruptions than avg.)
Unboxing
Premiered on: Million Dollar Listing Los Angeles, BRAVO
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
We See: Clean China
Premiered on: Squawk on the Street, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Growing Family
Premiered on: The View, ABC
Ross data for the last 30 days
Impressions: 48,409,087 (1% of industry)
Est. TV Spend: $24,375 (<1% of industry)
Attention Score: 88.31
Attention Index: 75 (25% more interruptions than avg.)
College Gear
Premiered on: College Basketball, ESPNU
Fanatics.com data for the last 30 days
Impressions: 278,887,972 (22% of industry)
Est. TV Spend: $2,254,615 (17% of industry)
Attention Score: 93.65
Attention Index: 100 (0% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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