Watch the newest ads on TV from Macy's, ESPN+, JC Penney and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Macy's wants you to know its Holiday Countdown sale is on, if you're looking for last-minute gifts. JC Penney also thinks you should stop by for last-minute gifts, such as Fitbits and jewelry. And Boston sports fan "The Rick" helps hype subscriptions to streaming service ESPN+.

Today's TV Ad Highlights

Data provided by iSpot.tv
Holiday Countdown Sale: Last-Minute Gifts
Premiered on: Burgers, Brew & 'Que, Cooking Channel
Macy's data for the last 30 days
Impressions: 3,796,063,435 (13% of industry)
Est. TV Spend: $40,163,820 (12% of industry)
Attention Score: 91.95
Attention Index: 125 (25% fewer interruptions than avg.)
The Rick: Counting Change
Premiered on: Around the Horn, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Almost Christmas: Jewelry and Fitbit
Premiered on: CBS Morning News, CBS
JCPenney data for the last 30 days
Impressions: 4,120,443,341 (14% of industry)
Est. TV Spend: $38,775,392 (12% of industry)
Attention Score: 79.45
Attention Index: 52 (48% more interruptions than avg.)
Home for the Holidays: Buy Online
Premiered on: The Paul Finebaum Show, SEC Network
Belk data for the last 30 days
Impressions: 99,990,782 (1% of industry)
Est. TV Spend: $673,131 (1% of industry)
Attention Score: 87.90
Attention Index: 68 (32% more interruptions than avg.)
Speaks Kid: Bike and Gift Cards
Premiered on: SEC Nation, SEC Network
Academy Sports + Outdoors data for the last 30 days
Impressions: 188,556,378 (5% of industry)
Est. TV Spend: $276,060 (1% of industry)
Attention Score: 93.19
Attention Index: 119 (19% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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