Watch the newest ads on TV from Beats, Babbel, YouTube and Starz
Published on June 01, 2018.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In a spot for the Beats Decades Collection that closes with the tagline "Made defiant," Beats has three of its NBA-star endorsers—LeBron James, Kevin Durant and James Harden—take turns staring into the camera and looking defiant. Language learning service Babbel serves up two spots starring non-stars: a woman named Debby and a man named Reed who both rave about Babbel. And YouTube wants you to get excited about all the different kinds of programming you can watch with a YouTube TV streaming subscription.
Premiered on: CNN Newsroom With John Berman and Poppy Harlow, CNN
Babbel data for the last 30 days
Impressions: 32,087,892 (3% of industry)
Est. TV Spend: $234,248 (3% of industry)
Attention Score: 95.37
Attention Index: 124 (24% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.