A few highlights: Verizon gets into the World Cup spirit with its latest spot featuring Thomas Middleditch, who attempts to trade shirts post-match with American soccer player Landon Donovan. AT&T shows what its new wireless unlimited plans with "a ton of entertainment options" could look like in reality, when a delivery man drops off boxes containing loud music and a live shark. And Chick-fil-A brings back the cows -- well, one cow, who delivers to a family's home a smart digital assistant labeled "Cowza" that has a chicken related answer no matter what it's asked, whether it be about the traffic ("rerouting you to chicken") or weather ("sunny with chicken").
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand‚Äôs spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.