Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: State Farm shows how family station wagon "Beige Betty" becomes a rite of passage when handed down to the next generation. Parsons Xtreme Golf promotes the "explosive power" of its 0811 GEN2 drivers in an operatic ad. And Metro by T-Mobile makes otters the stars of two new spots, with voiceovers imagining conversations between the cute animals on how much they've saved since switching to the phone network.
Premiered on: World Tennis Challenge Adelaide, Tennis Channel
Creative Planning data for the last 30 days
Impressions: 15,246,392 (<1% of industry)
Est. TV Spend: $204,166 (<1% of industry)
Attention Score: 94.97
Attention Index: 129 (29% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.