A few highlights: Netflix releases an action-packed spot for its Marvel series "Luke Cage," announcing all episodes of season 2 are available. Optimum lets World Cup fans know they can watch the games in 4K on FOX and FS1 on its Altice One, using parts of a Fox Sports spot featuring Cristiano Ronaldo, David Beckham, Neymar and more stars. (Check out Creativity's I-Hsien Sherwood's story for the full Fox Sports ad: "Messi, Beckham and Deadpool prepare for the chaos of the World Cup"). And yes, it's true … Burger King's King has finally spoken, and in none other than a revival of an iconic Super Bowl ad (Ad Age's Ann-Christine Diaz has the backstory on the campaign: "Budweiser's 'Whassup' is back, with Burger King as party crasher").
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand‚Äôs spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.