Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Target promotes its same day delivery service with the pop tune "All the Ways" by Meghan Trainor (Ad Age's Adrianne Pasquarelli has the backstory on the campaign: "'Target Run' campaign showcases retailer's new delivery services"). Shopping app Wish puts the spotlight on Dutch soccer star Robin Van Persie, who has time on his hands (seeing as the Netherlands did not qualify for the World Cup) and uses it to demonstrate his skills in the garden. And in another World Cup themed spot, Wells Fargo shows how its app's ability to turn off debit cards helps one fan of Mexico's team, who leaves his card at a bar after celebrating a win.
Attention Index: 87 (13% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.