A few highlights: Taco Bell marks the return of its nacho fries and movie-themed marketing with an "official trailer" for faux sci-fi drama "Retrieval," starring James Marsden (Ad Age's Jessica Wohl has the backstory on the campaign: "Taco Bell's nacho fries get a third movie trailer treatment"). Harley-Davidson announces "greatness comes from having a dream, and then going big" to set the stage for the release of its first electric motorcycle, LiveWire. And The New York Times whets appetites with a spot focusing on pasta that promotes its Cooking subscription service.
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.