Watch the newest ads on TV from Walmart, Barnes & Noble, Amazon and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A multitasking weightlifter-sprinter wins medals in both of his sports in a Geico spot with the tagline "It's a win-win." Fitbit wants you to "Gift Fit" this holiday season. And the Rolling Stones' "Start Me Up" serves as the soundtrack for, yes, a Walmart Black Friday ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Wonder Awaits: Anthem
Premiered on: Judge Judy, CBS
Barnes & Noble data for the last 30 days
Impressions: 424,747 (<1% of industry)
Est. TV Spend: $62,781 (<1% of industry)
Attention Score: 95.97
Attention Index: 164 (64% fewer interruptions than avg.)
Unwrap Inspiration This Holiday
Premiered on: Star Trek: The Next Generation, BBC America
Fitbit data for the last 30 days
Impressions: 19,613,127 (1% of industry)
Est. TV Spend: $146,702 (1% of industry)
Attention Score: 91.63
Attention Index: 108 (8% fewer interruptions than avg.)
Weightlifter Wins Track Race
Premiered on: Bloomberg Surveillance, Bloomberg HD
GEICO data for the last 30 days
Impressions: 7,100,305,329 (26% of industry)
Est. TV Spend: $136,557,883 (31% of industry)
Attention Score: 87.98
Attention Index: 79 (21% more interruptions than avg.)
Black Friday Deals Week: 2018 Holidays: Can You Feel It
Premiered on: Fast N' Loud, Discovery Channel
Amazon data for the last 30 days
Impressions: 326,419,755 (6% of industry)
Est. TV Spend: $6,765,112 (12% of industry)
Attention Score: 92.73
Attention Index: 110 (10% fewer interruptions than avg.)
Black Friday: Light It Up
Premiered on: Today, NBC
Walmart data for the last 30 days
Impressions: 2,770,426,092 (17% of industry)
Est. TV Spend: $42,657,145 (24% of industry)
Attention Score: 91.41
Attention Index: 105 (5% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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