Watch the newest ads on TV from GNC, Purple Mattress, Boost Mobile and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A mattress from Purple inspires a rather disturbing family reunion. Boost Mobile serves up another in its series of ads using a giant physical switch to illustrate how easy it is to switch your cellular service to Boost. And GNC dreams up some truly personalized—in fact, hyperpersonalized—weight-loss programs.

Today's TV Ad Highlights

Data provided by iSpot.tv
Reunite With the Comfort You Thought Was Dead
Premiered on: Love & Hip Hop, VH1
Purple Mattress data for the last 30 days
Impressions: 179,127,871 (7% of industry)
Est. TV Spend: $1,620,413 (9% of industry)
Attention Score: 95.46
Attention Index: 156 (56% fewer interruptions than avg.)
Programs That Fit: Engaged
Premiered on: Bar Rescue, Paramount Network
GNC data for the last 30 days
Impressions: 208,510,910 (4% of industry)
Est. TV Spend: $1,335,894 (4% of industry)
Attention Score: 92.12
Attention Index: 110 (10% fewer interruptions than avg.)
Nothing Feels Better Than DUO
Premiered on: Morning Drive, Golf
Wilson data for the last 30 days
Impressions: 1,761,655 (<1% of industry)
Est. TV Spend: $94,603 (<1% of industry)
Attention Score: 91.20
Attention Index: 115 (15% fewer interruptions than avg.)
Programs That Fit: Baby Weight
Premiered on: Bar Rescue, Paramount Network
GNC data for the last 30 days
Impressions: 208,510,910 (4% of industry)
Est. TV Spend: $1,335,894 (4% of industry)
Attention Score: 92.12
Attention Index: 110 (10% fewer interruptions than avg.)
Slow Network? Switch!
Premiered on: Mommy's Little Boy, Lifetime Movies
Boost Mobile data for the last 30 days
Impressions: 1,043,340,213 (6% of industry)
Est. TV Spend: $16,585,296 (6% of industry)
Attention Score: 95.19
Attention Index: 158 (58% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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