Watch the newest ads on TV from Google Home, Stash, Delta Air Lines and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Google says "most screens are made to be stared at" but "not this one" in a commercial for its new voice-controlled Google Home Hub. Stash plays on the meaning of the phrase "hit the hay" in a groaner of an ad for its investment app. And in a meditative, election-themed spot, Delta Air Lines takes issue with the notion that "we're a nation divided."

Today's TV Ad Highlights

Data provided by iSpot.tv
Surgeons
Premiered on: Impractical Jokers, truTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
From Up Here
Premiered on: The Lead With Jake Tapper, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Hit the Hay!
Premiered on: CMT Music, CMTV
Stash data for the last 30 days
Impressions: 35,695,031 (1% of industry)
Est. TV Spend: $228,754 (<1% of industry)
Attention Score: 92.66
Attention Index: 94 (6% more interruptions than avg.)
Screens Not to Be Stared At: Ashton
Premiered on: Expedition Unknown, Travel
Google Home data for the last 30 days
Impressions: 76,868,640 (5% of industry)
Est. TV Spend: $2,835,811 (8% of industry)
Attention Score: 91.24
Attention Index: 86 (14% more interruptions than avg.)
Far Away
Premiered on: Match Game, Game Show
Mucinex data for the last 30 days
Impressions: 960,739,684 (18% of industry)
Est. TV Spend: $6,849,894 (17% of industry)
Attention Score: 93.93
Attention Index: 129 (29% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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