Watch the newest ads on TV from Amazon Music, H&M, Farmers and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Farmers Insurance serves up another in its series of ads spotlighting bizarre (but covered) accidents; this installment focuses on something called a "fly-by ballooning." Zoë Kravitz stars in a dreamy new Tiffany & Co. spot (Ad Age's I-Hsien Sherwood has the backstory on the campaign). And Katy Perry helps Amazon promote Amazon Music.

Today's TV Ad Highlights

Data provided by iSpot.tv
A Voice Is All You Need: Katy Perry
Premiered on: CSI: Crime Scene Investigation, USA Network
Amazon Music data for the last 30 days
Impressions: 129,317,218 (12% of industry)
Est. TV Spend: $2,793,691 (32% of industry)
Attention Score: 89.54
Attention Index: 81 (19% more interruptions than avg.)
Hotel Mauritz: Episode 3
Premiered on: Morning Mixtape, Fuse
H&M data for the last 30 days
Impressions: 905,469 (<1% of industry)
Est. TV Spend: $9,710 (<1% of industry)
Attention Score: 94.60
Attention Index: 144 (44% fewer interruptions than avg.)
Believe in Dreams: A Tiffany Holiday
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Hall of Claims: Fly-By Ballooning
Premiered on: First Look, MSNBC
Farmers Insurance data for the last 30 days
Impressions: 688,304,011 (3% of industry)
Est. TV Spend: $11,044,074 (3% of industry)
Attention Score: 86.87
Attention Index: 74 (26% more interruptions than avg.)
Engineering a Better Future for Girls
Premiered on: Éxitos, Tr3s: MTV, Musica y Mas
Grammarly data for the last 30 days
Impressions: 41,177,803 (3% of industry)
Est. TV Spend: $243,285 (2% of industry)
Attention Score: 91.85
Attention Index: 113 (13% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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