A few highlights: Adidas goes all out in its latest commercial extravaganza (Alexandra Jardine previewed it and served up the backstory on Creativity: "The Adidas World Cup ad is jam-packed with 56 famous 'creators'"). American Express promotes the Jersey Assurance program (which gives you a year from the purchase date to get a free replacement jersey if the active NBA player whose jersey you purchased with an American Express card switches teams as a result of a trade or free agency signing). And Kevin Bull of "American Ninja Warrior" fame teams up with a tree to help hype the 2019 Jeep Cherokee.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.