Watch the newest ads on TV from Kroger, E-Trade, Fanatics and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: E-Trade serves up another in its series of "Don't get mad" ads—this one featuring a leaf blower, a clingy neighbor and an unnecessarily complicated smart fridge. Guitar Center suggests you "give the gift of music" this season, like maybe a Squier Telecaster electric guitar that goes for $129.99. And Kroger says "It's not just how you celebrate, it's the food you celebrate with."

Today's TV Ad Highlights

Data provided by iSpot.tv
2018 Holidays: The Gift of Music
Premiered on: Martin, VH1
Guitar Center data for the last 30 days
Impressions: 292,998,905 (24% of industry)
Est. TV Spend: $2,225,592 (16% of industry)
Attention Score: 94.36
Attention Index: 136 (36% fewer interruptions than avg.)
Not Mad
Premiered on: Squawk Box, CNBC
E*TRADE data for the last 30 days
Impressions: 389,376,918 (8% of industry)
Est. TV Spend: $6,235,776 (10% of industry)
Attention Score: 90.43
Attention Index: 74 (26% more interruptions than avg.)
Mom Was Here: Video Games
Premiered on: The Young and the Restless, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Support Your Favorite College
Premiered on: College Football, ESPNU
Fanatics.com data for the last 30 days
Impressions: 341,612,848 (13% of industry)
Est. TV Spend: $3,605,961 (9% of industry)
Attention Score: 93.17
Attention Index: 114 (14% fewer interruptions than avg.)
Celebrate
Premiered on: The View, ABC
The Kroger Company data for the last 30 days
Impressions: 380,332,428 (27% of industry)
Est. TV Spend: $600,473 (10% of industry)
Attention Score: 87.33
Attention Index: 40 (60% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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