A few highlights: Mountain Dew showcases the skills of Chase Elliott in its new spot, with the NASCAR driver launching his car off a ramp to grab a bottle mid-air from a racing fan's slingshot. Sonic Drive-In announces that its corn dogs (which Sonic spokesmen T.J. and Peter dub "the greatest invention of all time") will be 50 cents only on Aug. 23. And We.org promotes a competition with a special prize: the chance to sing karaoke with Kermit the Frog, who's shown preparing for the challenge by lifting weights, picking an outfit (see him in an Elvis costume) and more in a "Rocky"-esque montage.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.