Watch the newest ads on TV from Nissan, T-Mobile, Macy's and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Tim Tebow and Marcus Mariota face off in a "nice-valry" at the Nissan Heisman House. Macy's wants you to "Believe in the wonder of giving," per the tagline of its latest holiday-shopping-themed ad. And timed to Veterans Day, T-Mobile calls attention to its military discount program.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Table
Premiered on: NCIS: New Orleans, TNT
Dick's Sporting Goods data for the last 30 days
Impressions: 11,593,712 (1% of industry)
Est. TV Spend: $410,014 (2% of industry)
Attention Score: 96.55
Attention Index: 166 (66% fewer interruptions than avg.)
Elevator
Premiered on: NFL Football, NBC
NFL Shop data for the last 30 days
Impressions: 685,362,790 (28% of industry)
Est. TV Spend: $11,268,015 (31% of industry)
Attention Score: 89.83
Attention Index: 76 (24% more interruptions than avg.)
Heisman House: Nice-valry
Premiered on: College Football, ABC
Nissan data for the last 30 days
Impressions: 1,722,208,349 (5% of industry)
Est. TV Spend: $23,652,305 (4% of industry)
Attention Score: 93.30
Attention Index: 136 (36% fewer interruptions than avg.)
Thank You, Veterans
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
T-Mobile data for the last 30 days
Impressions: 2,858,770,393 (17% of industry)
Est. TV Spend: $65,094,808 (21% of industry)
Attention Score: 87.60
Attention Index: 91 (9% more interruptions than avg.)
Wonder of Giving: Necklace
Premiered on: Mysteries at the Museum, Travel
Macy's data for the last 30 days
Impressions: 1,792,387,325 (12% of industry)
Est. TV Spend: $18,169,247 (11% of industry)
Attention Score: 91.60
Attention Index: 108 (8% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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