Watch the newest ads on TV from Panera, Oculus VR, State Farm and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Adidas talks about how "female athletes are being left behind" in a new spot with the tagline "She breaks barriers." Oculus, the VR headset brand, wants you to know that it intends to "Change the game" in an ad that shows off immersive video game landscapes. And as part of its continuing "Food Interrupted" campaign, Panera Bread addresses the "epidemic" of sugar consumption in the American diet.

Today's TV Ad Highlights

Data provided by iSpot.tv
When Creators Unite, She Breaks Barriers
Premiered on: NFL Football, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
This Is Why We Choose to Serve
Premiered on: College Football, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Food Interrupted: Sugar
Premiered on: Cake Hunters, Cooking Channel
Panera Bread data for the last 30 days
Impressions: 56,784,469 (<1% of industry)
Est. TV Spend: $210,538 (<1% of industry)
Attention Score: 95.02
Attention Index: 140 (40% fewer interruptions than avg.)
Change the Game
Premiered on: The 2018 Gamers' Choice Awards, CBS
Oculus VR data for the last 30 days
Impressions: 481,046,697 (9% of industry)
Est. TV Spend: $11,662,207 (11% of industry)
Attention Score: 93.58
Attention Index: 127 (27% fewer interruptions than avg.)
Bikes and Boats
Premiered on: The NFL Today, CBS
State Farm data for the last 30 days
Impressions: 2,459,878,354 (10% of industry)
Est. TV Spend: $52,621,313 (13% of industry)
Attention Score: 89.31
Attention Index: 92 (8% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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