Watch the newest commercials on TV from Pizza Hut, Dodge, Panera Bread and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Dodge presents a rather unexpected way to say "Happy Valentine's Day" (with a little help from burning rubber). Panera Bread wants yout to "Enjoy 100% clean soup today." And Pizza Hut's Ultimate Cheesy Crust Pizza prompts an "Oh. My. God" reaction.

Today's TV Ad Highlights

Data provided by iSpot.tv
Look at That Crust
Premiered on: NBA GameTime, NBA TV
Pizza Hut data for the last 30 days
Impressions: 1,784,430,520 (19% of industry)
Est. TV Spend: $27,447,395 (27% of industry)
Attention Score: 88.87
Attention Index: 107 (7% fewer interruptions than avg.)
Best Mom Ever
Premiered on: Law & Order: Special Victims Unit, NBC
T-Mobile data for the last 30 days
Impressions: 2,476,147,669 (14% of industry)
Est. TV Spend: $67,959,533 (20% of industry)
Attention Score: 83.49
Attention Index: 76 (24% more interruptions than avg.)
Happily Ever After
Premiered on: NBA GameTime, NBA TV
Dodge data for the last 30 days
Impressions: 138,159,447 (<1% of industry)
Est. TV Spend: $1,256,233 (<1% of industry)
Attention Score: 95.86
Attention Index: 158 (58% fewer interruptions than avg.)
Dip on In
Premiered on: Legacies, CW
Panera Bread data for the last 30 days
Impressions: 1,308,420,552 (6% of industry)
Est. TV Spend: $12,683,267 (5% of industry)
Attention Score: 93.30
Attention Index: 126 (26% fewer interruptions than avg.)
Play the Marvel Contest of Champions Arcade Game
Premiered on: George Lopez, [email protected]
Dave and Buster's data for the last 30 days
Impressions: 415,736,313 (36% of industry)
Est. TV Spend: $4,552,918 (37% of industry)
Attention Score: 89.22
Attention Index: 82 (18% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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