Watch the newest ads on TV from Pizza Hut, Hulu, Netflix and more
Published on May 31, 2018.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Netflix and Hulu both take to TV to suggest that you watch something other than traditional TV. In Netflix's case, it promotes its new original romantic comedy "Set It Up." Meanwhile, Hulu wants you to watch the Stanley Cup Final via its live TV service (although you can also watch directly on NBC via traditional TV). And Pizza Hut salutes its delivery captains who double-check orders "so you get exactly what you want."
Premiered on: Women's College Gymnastics, SEC Network
Belk data for the last 30 days
Impressions: 49,221,141 (1% of industry)
Est. TV Spend: $360,356 (1% of industry)
Attention Score: 93.26
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.