Watch the newest commercials on TV from Cottonelle, Progressive, Adidas and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Adidas calls its Ultraboost 19 "the greatest running shoe ever." Progressive's Flo helps end a "lame" blind date. And Cottonelle offers some advice on "down there care" in a spot that features a guy who's just about to meet his boyfriend's parents for the first time.

Today's TV Ad Highlights

Data provided by iSpot.tv
Mountain Folk
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
Bud Light data for the last 30 days
Impressions: 1,150,408,561 (20% of industry)
Est. TV Spend: $44,460,378 (37% of industry)
Attention Score: 95.21
Attention Index: 120 (20% fewer interruptions than avg.)
More Energy
Premiered on: SportsCenter, ESPN
adidas data for the last 30 days
Impressions: 9,726,024 (2% of industry)
Est. TV Spend: $150,723 (2% of industry)
Attention Score: 94.95
Attention Index: 100 (0% fewer interruptions than avg.)
Blind Date
Premiered on: FOX & Friends First, Fox News
Progressive data for the last 30 days
Impressions: 4,447,579,626 (15% of industry)
Est. TV Spend: $79,839,274 (20% of industry)
Attention Score: 88.99
Attention Index: 90 (10% more interruptions than avg.)
Cruise Control
Premiered on: The King of Queens, TBS
E*TRADE data for the last 30 days
Impressions: 626,715,455 (11% of industry)
Est. TV Spend: $7,073,396 (15% of industry)
Attention Score: 92.58
Attention Index: 97 (3% more interruptions than avg.)
DownThereCare: Meet His Parents
Premiered on: Martin, BET
Cottonelle data for the last 30 days
Impressions: 350,376,883 (11% of industry)
Est. TV Spend: $2,189,832 (10% of industry)
Attention Score: 94.76
Attention Index: 124 (24% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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