Watch the newest ads on TV from Sprint, Nike, Dish and more
Published on July 13, 2018.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: In another one of its wryly dystopian spots, Taco Bell says that "The future is Nacho Fries!" (Ad Age's Jessica Wohl has background on the campaign and a longer spot starring Josh Duhamel here: "The darkness continues in Taco Bell's new Nacho Fries thriller.") Nike wants you to "unleash your sixth sense" (this a fresh TV cut of longer online video that's part of an ongoing campaign for the brand's lacrosse cleats). And Sprint's recurring giant-robot character—supposedly part of Sprint's marketing department—once again takes a suggestion a little too literally.
Attention Index: 111 (11% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.