Watch the newest ads on TV from Target, Sling, Ember and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sling serves up another installment in its series of ads starring enthusiastic "Slingers" Megan Mullally and Nick Offerman. Burger King is celebrating "Cheesemas" with 8,000 prizes to be awarded over 12 days. And Target wants you to know that you can get up to 50 percent off toys through Dec. 24 in its stores.

Today's TV Ad Highlights

Data provided by iSpot.tv
Statue
Premiered on: Golic & Wingo, ESPNEWS
Sling data for the last 30 days
Impressions: 460,203,335 (13% of industry)
Est. TV Spend: $5,327,647 (9% of industry)
Attention Score: 88.74
Attention Index: 76 (24% more interruptions than avg.)
12 Days of Cheesemas
Premiered on: NFL Football, NFL Network
Burger King data for the last 30 days
Impressions: 3,108,885,858 (14% of industry)
Est. TV Spend: $30,216,583 (13% of industry)
Attention Score: 91.63
Attention Index: 101 (1% fewer interruptions than avg.)
Put Time Back
Premiered on: Today, NBC
Ember data for the last 30 days
Impressions: 2,767,613 (<1% of industry)
Est. TV Spend: $32,548 (<1% of industry)
Attention Score: 96.55
Attention Index: 155 (55% fewer interruptions than avg.)
Marbles: Crazy in a Good Way
Premiered on: NBA Basketball, TNT
Burger King data for the last 30 days
Impressions: 3,108,885,858 (14% of industry)
Est. TV Spend: $30,216,583 (13% of industry)
Attention Score: 91.63
Attention Index: 101 (1% fewer interruptions than avg.)
Weekly Deals: Toys
Premiered on: SportsCenter, ESPN
Target data for the last 30 days
Impressions: 5,184,989,824 (18% of industry)
Est. TV Spend: $67,985,657 (21% of industry)
Attention Score: 90.29
Attention Index: 108 (8% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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