Watch the newest ads on TV from Target, Toyota, Google Home and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Walmart calls itself "America's best toy shop" in its latest exuberant seasonal spot. Toyota tugs at heartstrings in a commercial that tells the story of a soldier who returns home just in time for the holidays. And Target wants you to know that you can get 10 percent off Target gift cards this Sunday only.

Today's TV Ad Highlights

Data provided by iSpot.tv
Home for the Holidays
Premiered on: 86th Annual Christmas in Rockefeller Center, NBC
Toyota data for the last 30 days
Impressions: 3,225,233,744 (9% of industry)
Est. TV Spend: $41,845,467 (8% of industry)
Attention Score: 91.28
Attention Index: 121 (21% fewer interruptions than avg.)
Dough
Premiered on: Star, FOX
Google Home data for the last 30 days
Impressions: 970,626,044 (35% of industry)
Est. TV Spend: $28,662,666 (38% of industry)
Attention Score: 88.34
Attention Index: 63 (37% more interruptions than avg.)
Device-Free Dinner: Jerry
Premiered on: The Wolverine, FX
Common Sense Media data for the last 30 days
Impressions: 32,986,806 (13% of industry)
Est. TV Spend: $275,594 (9% of industry)
Attention Score: 97.27
Attention Index: 144 (44% fewer interruptions than avg.)
Let the Good Times Roll
Premiered on: The Goldbergs, ABC
Walmart data for the last 30 days
Impressions: 4,467,906,365 (19% of industry)
Est. TV Spend: $70,868,028 (24% of industry)
Attention Score: 91.27
Attention Index: 109 (9% fewer interruptions than avg.)
Weekend Deals: Gift Cards: Every Color
Premiered on: Sex and the City, E!
Target data for the last 30 days
Impressions: 4,197,392,194 (18% of industry)
Est. TV Spend: $61,419,718 (21% of industry)
Attention Score: 90.81
Attention Index: 104 (4% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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