Watch the newest ads on TV from Tide, Facebook, Pom and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Pom, the pomegranate beverage brand, serves up another one of its gently comedic ads starring its Worry Monster character. Troy Aikman and Joe Buck star in a couple of very meta football-themed Tide ads. And Facebook says "If you can't be there, feel there" in a spot promoting its new Portal video-chatting devices.

Today's TV Ad Highlights

Data provided by iSpot.tv
Feel There
Premiered on: The Big Bang Theory, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Mic'd Up: A Thursday Night Tide Ad
Premiered on: NFL Football, NFL Network
Tide data for the last 30 days
Impressions: 1,842,137,427 (34% of industry)
Est. TV Spend: $22,131,309 (37% of industry)
Attention Score: 87.65
Attention Index: 75 (25% more interruptions than avg.)
Get Rid of Your Worry Monster: Yoga Teacher
Premiered on: Alien Resurrection, Independent Film (IFC)
POM data for the last 30 days
Impressions: 80,861,429 (8% of industry)
Est. TV Spend: $720,534 (9% of industry)
Attention Score: 95.58
Attention Index: 122 (22% fewer interruptions than avg.)
Clean Call: A Thursday Night Tide Ad
Premiered on: NFL Football, NFL Network
Tide data for the last 30 days
Impressions: 1,842,137,427 (34% of industry)
Est. TV Spend: $22,131,309 (37% of industry)
Attention Score: 87.65
Attention Index: 75 (25% more interruptions than avg.)
Ready, Set, NFL: Odell Beckham Jr.
Premiered on: NFL Football, FOX
NFL data for the last 30 days
Impressions: 1,990,522,528 (51% of industry)
Est. TV Spend: $4,600,994 (14% of industry)
Attention Score: 90.74
Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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