Watch the newest ads on TV from Wendy's, Walmart, Robitussin and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Walmart wants you to know that you can order gifts online as late as 4 p.m. on Dec. 23 and then pick them up in-store on Christmas Eve. Robitussin serves up another installment in its continuing campaign with the tagline "It's never just a cough." And Wendy's wants you to celebrate National Maple Syrup Day (Monday, Dec. 17) by eating a Bacon Maple Chicken Sandwich.

Today's TV Ad Highlights

Data provided by iSpot.tv
Christmas Meal: I Thank You
Premiered on: CBS Morning News, CBS
Walmart data for the last 30 days
Impressions: 5,696,594,285 (20% of industry)
Est. TV Spend: $88,566,027 (27% of industry)
Attention Score: 90.96
Attention Index: 114 (14% fewer interruptions than avg.)
Madden NFL 19 and FIFA 19: Score More Football
Premiered on: NFL Football, CBS
EA Sports data for the last 30 days
Impressions: 209,690,570 (4% of industry)
Est. TV Spend: $4,175,009 (4% of industry)
Attention Score: 89.51
Attention Index: 85 (15% more interruptions than avg.)
Last-Minute Shoppers
Premiered on: First Take, ESPN2
Walmart data for the last 30 days
Impressions: 5,696,594,285 (20% of industry)
Est. TV Spend: $88,566,027 (27% of industry)
Attention Score: 90.96
Attention Index: 114 (14% fewer interruptions than avg.)
Born Yesterday
Premiered on: CBS This Morning, CBS
Robitussin data for the last 30 days
Impressions: 880,401,879 (13% of industry)
Est. TV Spend: $5,979,499 (13% of industry)
Attention Score: 87.24
Attention Index: 75 (25% more interruptions than avg.)
National Maple Syrup Day
Premiered on: Golic & Wingo, ESPN2
Wendy's data for the last 30 days
Impressions: 1,859,325,181 (8% of industry)
Est. TV Spend: $23,420,866 (9% of industry)
Attention Score: 90.12
Attention Index: 86 (14% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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