Brady's Bunch

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Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young woman was never either shot nor stabbed, and there never was a firefight, and the hospital door was unlocked and didn't have to be blown out, Rummy ought to sack the hoaxers. They not only gulled the press but made him look pretty silly, too.

Publisher Kate Kelly Smith's preening over Child's upside moves. The Gruner & Jahr USA Publishing magazine's first half ad pages are up 28% on top of last year's 21% increase. And their Mother's Day half-marathon in Central Park drew nearly 4,000 runners, all of them women (there's also a 5K co-ed run).

Vibe celebrated its 10th year at the Rainbow Room in NYC.

At our Memorial Day parade in East Hampton a local political hack gave the oration (from beneath a marquee while we stood in the rain) and told us three times, "As President Bush so eloquently said..." I have seen Mr. Bush unjustly blamed for many things, but never before accused of "eloquence."

Big doings in Menlo Park, Calif., where 20,372 Sunset readers dropped by the 12-acre HQ for the annual "celebration weekend of food, wine, gardens, travel."

MPA and ASME have a winner in their "Breakfast With a Leader" series at the University Club in Manhattan. On June 24, they've got Christie Hefner followed by David Pecker and Ed Lewis of Essence in the fall.

Tom McCluskey tells me Biography ad pages are 22% ahead through June.

Fortune Publisher Mike Federle tells me its new ad campaign isn't "we're number one" or "we're 10% bigger." This campaign is "all about what we do best," or, as the tagline says, "Every Fortune tells the story..."

Automotive News out today with 300-plus page Ford 100th anniversary issue. Great effort by Publisher Keith E. Crain and his team led by Exec Editor Peter Brown and Editor Mary Beth Vander Schaaf. Crain's Chicago Business (also a sister weekly) earlier this month marked 25 years of publication with healthy 200-page issue. Robert Reed's the editor, David Blake publisher, and uber exec Gloria Scoby keeps everyone in line.

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