Brady's Bunch

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Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as its publisher.

I'm too fond of Myrna Blyth (who long ago saved Ladies' Home Journal) to be overeager to meet her successor. But half a year into the job, I've got to admit Editor Diane Salvatore and new Publisher Lynn Lehmkuhl seem justifiably bullish on the Meredith Corp. powerhouse (circ of 4.1 million). I lunched with them and with Group Publisher Jeannine Chao Collins. The news? Ad pages are up 35% for the first half. Diane's changed the look some and that's paying off as well, with newsstand up 12% to more than 1.4 mil. Lynn says they're putting new oomph into the beauty/fashion category. "We want to get that business back." Pharmaceuticals are huge (and with a 48 median age, that's understandable). And why did they kick Myrna upstairs (she supervises the hot More), was she too old? No exec ever says yes to that question. Said Jeannine, "No, but after 22 years, it was time for a change." Hard to argue when they're 35% up in pages.

New book out from longtime Forbes Senior Editor Bill Flanagan, "Dirty Rotten CEOs," published by Kensington under their Citadel Press imprint. Three guesses as to what it's about.

Mary Wells' book, "A Big Life (in Advertising"), is out in paperback from Touchstone Books.

Advance Publications' Golf Digest earlier this month hosted a preview and signing of a new book about the great man at 21. The book's called "In Search of Tiger: A Journey through Golf with Tiger Woods," by Tom Callahan, a contributing editor of the mag.

Cosmo's promoting its circ aggressively in a new mailing. It claims 3 million-plus and list Glamour, InStyle, Self, Vogue, Elle, in that order trailing way behind.

Beth Robitaille was promoted to associate publisher of Coastal Living in Birmingham, Ala..

Gruner & Jahr USA Publishing upped Sue Geramian to VP-corporate communications.

Note to WCBS-TV anchor Ernie Anastos, that was a cruiser, the Mobile Bay, not "a battleship," you had cruising back from the wars. U.S. battleships are named after states.

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