Brady's Bunch

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I don't mean to spoil anyone's Christmas shopping, but has the war started yet?

A touch of Roone: at a Manhattan blacktie affair of marginal significance some years back I encountered Arledge heading away from the bar, a glass in each hand. With an impish grin he explained, "I always grab two drinks in case I'm cornered by a bore. That way I can hold up one glass and lie my way free, "I have to deliver this."

Nick Verbitsky's United Stations Radio Networks acquired yet another broadcast outfit, Launch Radio Networks, the music biz unit of Yahoo! Dick Clark is the big money behind United.

It's been a lousy year for business magazines so what does Bill Kupper do? The Business Week president will raise the BW North American rate base to 970,000 Jan. 1. Just a year ago they went from 900,000 to 950,000. Total paid world circ is 1.16 million copies. Bill wishes all a "happy holidays."

Talk about pretty good years amid the gloom, Jayne Jamison of Redbook says this was the "most profitable year in our 99-year history." Their centennial issue next May will name "the 100 greatest Moms of all time."

New York PR nifty Maury Rogoff's new client list includes The New York Palace Hotel, fashion designer Kay Unger, Sigourney Weaver's and Jim Simpson's The Flea Theatre, and Marika exercise & yoga wear. Needless to say, I get all my yoga duds from Marika.

Mark McDonald says Stuff was up 17% in ad pages, 45% in dollars this year compared with the previous year.

Adventure (National Geographic's lifestyle mag launched in `99) will hike the rate base in February to 400,000, up from 375,000, says Chris Sachs. It didn't hurt that it won two National Magazine Awards this year.

Popular Science now bills itself as "the fastest growing men's magazine."

At the University Club, Publisher Jim Taylor tells me Town & Country's had an up year. Among "upscale" mags, T&C ranks No. 2 to The New Yorker in percentage of ad page increase, he says.

Utne Reader dropped "reader" from its title.

And on that note, a very merry to all!

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