Brady's Bunch

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Words that will go down in broadcast history: "I don't want to be an emeritus anything!" Don Hewitt re impudent suggestions it's time for him to step aside at "60 Minutes."

A curse on Campbell's soup commercials? New York Post sportswriter Steve Serby notes that since they endorsed Chunky Soup, seven NFL stars have gone down, Donovan McNabb being the most recent.

Bon Appetit promoted Amy Foster to associate publisher/marketing. She joined the monthly in 1989 as promotion director. A Vassar grad with a husband and two kids.

Joe Sirola has now done 1,220 commercial voice-overs for Wendy's. Milton Kahn claims this is a record for one client, formerly held by the late Dave Thomas. We're checking with Guinness at this very moment.

Cooking Light hiking the rate base to 1.6 million in January, its 15th straight year of circ increases.

Joe Marconi, marketing guru and indefatigable author, has a new book coming out. Joe's new book is "Cause Marketing." The idea is to show how socially responsible behavior by a corporation or client can increase brand equity, etc.

New travel director at Travel & Leisure is John Galante. What you and I wouldn't give for this guy's frequent flier mileage.

American Kennel Club (they put on the big dog show) will launch AKC Family Dog as a quarterly title next June.

Reader's Digest will publish a new hardcover diet book, "ChangeOne." The "Today" show already booked author John Hastings for Jan. 3 and the Digest will serialize it the first three months of the year.

Ironic that amidst Sturm und Drang, "Rosie" is one of the few women's mags substantially ahead in ad pages year to date: up from 404 last year to 766 this time.

Further to Jon Fine's Ad Age story (AA, Nov. 18) about lavish editorial coverage of Ralph Lauren by major magazines, Ralph is also hailed in Chris Matthews' new best seller, "American."

The world is doomed. Thunderstix are showing up at major college football games, including Notre Dame.

Are you as tired of Princess Di's butler as I am?

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