Brady's Bunch

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I hate those Anaheim "Thunderstix."

Accuracy in reporting? WCBS-TV in N.Y. said a "shell casing" had been found on the 18th floor of the U.N. building when a whacko fired a couple of rounds from the sidewalk. They may have found a spent round; the shell casings, if any, would be back on the sidewalk.

Great! The George Kaufman-Edna Ferber classic "Dinner At Eight" opens Dec. 19 at Lincoln Center, previews Nov. 21.

Good timing: they promoted Elizabeth Baker Keffer to publisher of The Atlantic Monthly. Under Editor Michael Kelly this year it won three National Magazine Awards, boosted circ to nearly 600,000 and is actually selling ads (September and October were up).

Nancy J. Friedman PR in N.Y. reaped new biz: Sofitel International and Sofitel North America, the St. Lucia Tourist Board and Manhattan's Gansevoort Hotel.

First issue of Budget Living just arrived. Nice job, all, at 140 pages-plus. Does Don Welsh have another winner?

Sprewell trouble? What a shock for the Knicks!

Men's Health (Rodale) will end the year with 840 ad pages, up 25% over last year, says Publisher Mary Ann Bekkedahl, who, with husband Doug, lives quite properly on the delightfully named Cranberry Hole Road in the Hamptons.

ARTnews celebrates 100 years with a record-breaking November issue (170 ad pages). N.Y. Times cultural reporter Milton Esterow bought the mag in 1972 and has been growing it ever since. A relatively stable art market insulated the book from much of the current ad slump.

Kmart may be suffering on the Martha Stewart front, but its Route 66 brand sales are booming due in large measure to all that nostalgic free advertising about the historic road. Sales after five years are now at $1.2 billion annually. If you've ever driven a stretch of ol' 66, raise your hand!

Time4Media denies Golf Editor George Peper was "canned." All I know is he's leaving, and they were shopping his job before George made his announcement.

"Bartenders," a play by Louis Mustillo, is enjoying an off-Broadway run at the Phil Bosakowski theater on West 45th. I'm told there are 1,259,874 working bartenders in the country. One of them, Pat Ford of Wollensky's, was technical adviser.

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