Brady's Bunch

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Isn't it about time Jesse announces, "I will go to Iraq"?

Quite a lunch bunch at Michael's, Myrna Blyth with Bonnie Fuller, Dollar Bill Bradley, Walter Isaacson of CNN with Richard Holbrooke, and me with Ann Jackson of Time Inc. and Carrie Tuhy and Robin Domeniconi, who run its Real Simple mag. And they've got a story to tell: Real is up by double digits in newsstand, subs, and ad pages in a lousy year. Through October ad pages were up 58% over last year, and they're expecting a huge fourth quarter increase. Subs and newsstand together, they're selling over a million. And until they brought in Tuhy as M.E., this thing was a dog.

Speaking of which, Hearst's Chic Simple makes its debut in selected subscriber October issues of other Hearst mags and in Barnes & Noble stores. They're billing it as "the smart shopper mag." Any comment from Lucky?

They're getting younger all the time. Adam Bly, editor of Seed, described as a new "science culture" mag, is 21. In breathless prose Seed promises "seductive models in uber-hip tank tops" asking, "What are we going to do about the United States?" Maybe start by spanking Mr. Bly?

Chris Meigher's Quest magazine has a new publisher, Betty Shaw Lederman. She was ad manager of The New York Observer.

Boating (Hachette) promoted Dave Leli to Midwest ad director.

In Style named two new associate publishers-marketing, Remy Kothe and Kym Blanchard.

That swell Betsy Carter has a new book out, "Nothing To Fall Back On." Glamour salutes its "women of the year" Oct. 28 at the Metropolitan Museum of Art.

Kiplinger's Personal Finance hired David Williams to sell ads in the northeast. He was at Business Week.

YM has a new exec editor, Tamara Glenny. She was at Seventeen.

The Islands Media brass were in N.Y. from Santa Barbara, Calif., flogging their niche products. They tell me Islands mag itself is up 10% in ad bucks this year, Spa has a new editor from Conde Nast, Liz Mazurski, plus a new look and revenues are up 25%. They also put out Aspen Sojourner and Islands Weddings & Honeymoons.

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