Brady's Bunch

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Uber Publisher Carol A. Smith of Hachette Filipacchi Media U.S. updates me on the Elle Group. Elle itself will boost its rate base next year to a million from 950,000 today (Carol says they're delivering almost 990,000). Elle Girl's at 300,000 and will soon go from 4 to 6 times and up the rate base to 400,000. Elle Decor is at half a million circ and is about to go to 8 times. Elle's new ad campaign, "Cherchez la femme" (by Michaelides & Bednash), looks like a winner with Gilles Bensimon photos of Madonna, Sharon Stone, Jennifer Aniston looking yummy. By some sleight of hand Gilles also gets the women to agree to use of the pix in 33 foreign editions of Elle. Ads? Don't ask. But Carol says there's a resurgence coming at end of '02 and early next.

I'd like to believe it but I don't think Osama bin Laden "lies a-mouldering in the grave" like John Brown's body.

There's a new controlled circulation (25,000) mag specifically for chief security officers. Titled CSO, the first issue has just gone out from CXO Media. It sold 35 pages of ads; Web site is CSOonline.

Having observed (with some astonishment) their outfits at the Open, I think the Williams sisters might well stick to tennis and leave fashion designing to professionals.

Shape has a new creative services director, Kerri Fox, once marketing exec for Modern Bride and AARP pubs.

Latina named a new national ad sales director, Tracey Rivera.

Jane Clayson didn't do herself or her career any harm whatsoever carrying "The Early Show" for CBS since the departure of Bryant Gumbel. Class act, good broadcaster.

Very nice letter from Senator Hillary. Asking, of course, for dough. For Senate Democrats.

Outdoor Life Network partners with Toyota in seeking 50 daredevil men and women for an extreme sports competition series, skiing, rock-climbing, rafting, biking, culminating in what they claim will be an ascent of Everest. George Leigh Mallory, watch out!

Variety informs us from the Venice Film Fete that fashion designer Valentino arrived on his 150-foot yacht. When John Fairchild and I used to hang out with the lad, he was struggling along with two palazzos and a modest getaway on Capri where we ate pizza off gold plates.

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