Brady's Bunch

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Re: ad sales for the rest of this year Hearst's publishing director says, "fall is shaping up better than the spring, and we think we will be flat in pages for the year." Then Michael Clinton quickly adds, "Flat is the new `up!"' And he says, "we will see double digit increases in revenue." Over lunch at Michael's, the Hearst exec VP said despite the slump, "Cosmo (helmed by the estimable Kate White), Marie Claire and Redbook will have their best years ever, and Country Living and Town & Country will be close behind." Citing the latest FasFax numbers, he notes Esquire and Harper's Bazaar are both up 11%-plus on newsstand. As for long-troubled Bazaar, it had ad page increases in August, September and October, and has top fashion photog Hiro back on the job. Top Paris designers, notorious snobs, gave relentlessly middle-class Brit Editor Glenda Bailey a warm embrace during the spring shows. Lifetime launches next spring, Clinton reminds me, and claims CosmoGirl will soon give traditional category topper Seventeen a real battle. Oh, yes, they're also concentrating on "smart cost savings" at Hearst. Will wonders never cease?

For those of us who thought The New Yorker was "over" when Ross died, Publisher David Carey says the grand old weekly's circ now tops 900,000, "highest in its history." Circulation rose 7.8% during this year's first half. Gin all around for the Algonquin Round Table! But cut off Thurber, he's blind already.

Two-year old Dwell mag (it's in San Francisco) named Michaela O'Connor Abrams president-publisher and Allison Arieff editor in chief.

Bill Wackermann of Fairchild's Details says September, with 165 ad pages, is the title's biggest ever. Circ is up, too, by 3.8%. And this baby was just about out of business a year or two back.

Food & Wine preens. It claims to be the only mag in epicurean up in circulation Jan.-Aug. this year over last, at 2% ahead or 718,000 copies.

Martha Nelson filled new post of creative director for People with Rina Migliaccio, who used to be with Talk and worked on prototype of Maer Roshan's upcoming Radar.

Sport Fishing of Winter Park, Fla., issued its latest report on whether congressmen are good or bad for the sport. Four got "D's" but only Billy Tauzin of Louisiana, a Republican, flunked completely.

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