Brady's Bunch

By Published on .

Here are the figures I promised from the Self magazine team, Editor Lucy Danziger and Publisher Beth Brenner: Self is now 23 years old, the reader median age is 33.9, 76% are college grads, 77% employed, median household income $64,761. Through August, its ad pages are slightly ahead and the rate base goes up in July for the second time in 18 months. They remind me the "pink ribbon" for breast cancer awareness was created by Self ten years ago. They've got a cute contest going currently with four NBC anchorwomen to see whose arms are in the best shape by the September issue. Arms only? Sure, the rest of them is behind the anchor desk. Competing are Jane Hanson in N.Y., Kelly Mack in L.A., Shon Gables in Detroit, Carol Wang in Dallas. My dough's on Hanson. I don't know the others.

Jay McGill tells me Popular Mechanics (in its 100th year) is up 40 ad pages through June. And that among its writers over the century was Thomas Alva Edison. How's that for the old masthead?

Celebrating one year in the publisher's chair, Nancy Berger gives me this progress report for Allure. June up 30% in ad pages over last year, July up 31%. Ad page gains in five issues out of seven this year. Ad dollars last year were the highest ever despite the slump and more than 12% higher than the year 2000. And they've just done a half hour film, "Allure Backstage," being shown over E! and Style Network. An Allure multicity concert tour breaks this summer.

Interesting move by Jack Kliger's Hachette tying in with AOL for online buying guides, the content coming from their photo, audio, entertainment books.

Chris Allen claims Cooking Light "readership" now tops 10 million. ABC circ tops 1.56 million.

Class act: Publisher-Editor Al Wahnon of Floor Covering News does editor's letter saluting chief competitor Floor Covering Weekly (Hearst Corp.) on 50 years of publishing. Al cut his trade paper teeth at the latter book.

Remember Al Capp's lovable invention, the "Shmoo?" Overlook Press in September will issue a new hardcover about the comic strip beastie for $22.95. In 1948 alone Simon & Schuster sold 750,000 copies of a Shmoo book and it made the cover of Time.

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