Brady's Bunch

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Forget your Oscars, Emmys, Tonys. The real deal is the "Elaine Kaufman Cultural Center" award. The restaurateur/saloonkeeper on May 29 at the Pierre in Manhattan will salute Gerry Byrne, former Variety publisher, now CEO of Stagebill Media (he was at one time an Advertising Age exec), with the dough going to the Special Music School, the Lucy Moses School for Music & Dance and the Merkin Concert Hall. Previous honorees: Joe Papp, Mathilde Krim, Aaron Copland, Cy Coleman, Morton Gould, Jerry Herman and like that. They're all famous; but can they get a table in Elaine's front room?

Marvin Shanken hosts his annual black-tie dinner tomorrow at the Four Seasons. On the committee: Bill Cosby, Rush Limbaugh, Rudy Giuliani, Phil Guarascio, Ron Perelman, David Pecker, Sandy Weill, Phil Geier, Steve Florio, Edgar Cullman, Arie Kopelman, Len Riggio. A few cigars will be smoked.

National Geographic Publisher Steve Giannetti says ad pages for the first quarter rose 10%. Best categories: technology, financial, consumer electronics, pharmaceuticals. Re the latter, lots of magazine people tell me the drug industry is a life-saver in more ways than one.

Ruben Rivera usurped as The Dumbest American. Cornerback Dale Carter of New Orleans, with a huge contract, is bankrupt.

Cooking Light, celebrating its 15th anniversary, promotes to New England manager the estimable Charlotte De Furia.

Bride's and newly acquired Modern Bride now comprise a Conde Nast Bridal Group, with Peter King Hunsinger as president and with a single sales team.

Publisher Joan Sheridan LaBarge writes to say Rosie continues to be a success, with newsstand sales averaging 550,000 copies. She denies Gruner & Jahr USA Publishing was blind-sided by Ms. O'Donnell as I've suggested. They've "been in this partnership from the beginning with open eyes." Rosie magazine sponsors the Cosmetic Exec Women Awards lunch at the Waldorf April 17 and "Herself" will be there.

With the season just under way I am queasy about Met acquisition Mo Vaughn, who even before landing on the DL stunned new teammates with a four-letter word tantrum about the Angels, his former team. Let's focus on the team paying you millions this season, OK?

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