Brady's Bunch

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If you're a Consumer Reports junkie, here's a must-read book from Norton called "Selling It" by Leslie Ware, who writes a column by that title for CR. Good stuff on lots of scams and phony ads. Ms. Ware, in civilian life, is married to best-selling author Phil Caputo.

Publisher Alan Katz reports on New York magazine. "We ended `01 down only 2.8% and we're starting off `02 better than most. Our fashion issue this week was only off 3% from last year...and we're introducing New York Weddings in mid-April." Next? A New York Shops issue in the fall.

Fashion's Pauline Trigere died, age 93. She was a corker!

Prof. Samir Husni (media maven at U. of Mississippi and for many, "Mr. Magazine") was in Manhattan and feted by admirers. His latest "notable launch?" This Week mag.

Fairchild Pubs named Lesley Calhoun its publisher for Italy. She's been ad director for Details and is only 30. She'll be based in Milan ... where I could tell her a few stories ...

The folks at My Generation and Modern Maturity mags tell me every seven seconds, someone turns 50. That's either a useful item of marketing data or depressing as hell.

Worth has been calculating "the richest towns" for some time. The March 10 issue now lists the richest person in each town.

ICM and William Morris both raised their agents' fees to authors from 10% to 15%. I judiciously make no comment.

Golf, now a part of Time Inc. division Time4 Media, will run 140 ad pages in April, a record. Chris Wightman says equipment advertising "begins to rally as do pharmaceutical and auto categories."

Hachette Filipacchi Media U.S. named Laura Klein VP-publisher of Woman's Day. It's a return for Ms. Klein, who had been publisher of the now-defunct Family Life.

What's this, what's this? A media mogul confessing "we were the victims of our own arrogance and hubris." That's what Jann Wenner told the Times in explaining the woes of US magazine. Jann says it's now doing better.

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