Nike seen moving on Bryant marketing
[Beaverton, Ore.] In a sign that Nike may be ready put embattled basketball star Kobe Bryant back on the marketing scene, the company is negotiating with the athlete's former high school to exclusively market his jersey and other apparel from his prep days at Lower Merion (Pa.) High School. Nike declined to comment, but the high school presented documents outlining the deal at a school board meeting last week. Nike signed Mr. Bryant to a $45 million deal six weeks before an alleged rape incident in Colorado.
HP launches spot for iPod products
[San Francisco] Hewlett-Packard's partnership with Apple generated its first advertising Aug. 29 with the debut of the "Apple iPod from HP" on the MTV Video Music Awards. Two new TV spots, one featuring the iPod and the other built around HP's digital photography products, created by Omnicom Group's Goodby, Silverstein & Partners, San Francisco, bowed. More ads will follow in October supporting new digital home entertainment products, including HP's entry into the flat panel TV market.
Masters tournament brings back sponsors
[Augusta, Ga.] Sponsors and commercials will be back at The Masters golf tournament in 2005, Augusta National Golf Club Chairman William "Hootie" Johnson said. IBM Corp., ExxonMobil and SBC Communications will be the three sponsors of golf's most revered tournament. IBM is the only returning sponsor. Coca-Cola Co. and Citigroup, which were part of the last Masters tourney to have sponsors and commercials in 2002, will not be returning. Mr. Johnson dropped sponsors and commercials two years ago when Martha Burk, head of the National Council of Women's Organizations, called for a boycott of the sponsors and the tournament because the club does not have any female members. Commercial advertising time will remain at just four minutes per hour and be the exclusive domain of the three sponsors. See AdAge.com QwikFIND aap92j
Hampton unveils national cable effort
[Memphis] Hilton Hotels Corp.'s Hampton chain will launch a national cable TV campaign Sept. 12 to promote the more than $80 million renovation to its 1,250 mid-priced hotels. The spots, created by Interpublic Group of Cos' Foote Cone & Belding, will feature Frank Caeti, a veteran of The Second City comedy troupe. Mr. Caeti is also the star of an irreverent virtual tour of the "Make It Hampton" refurbishments, which include a new breakfast menu, welcome procedure and improvements to the guest rooms.
Georgia Pacific hands Sieden assignments
[Atlanta] Georgia-Pacific Co. named The Sieden Group, a New York independent, as agency of record for its Brawny and Vanity Fair napkin brands as well as agency of record for the company's new-product development group, following a review. The incumbent, Publicis Groupe's Fallon, New York, dropped out of the review earlier this summer. Sieden will not only handle products in development but also launch several products in new consumer-product categories outside G-P's paper towel, toilet paper and tabletop products businesses, said Rob Lorys, VP-marketing of G-P. Fallon continues to handle the Brawny and Sparkle paper towel brands, and Omnicom Group's DDB Worldwide, New York, continues to handle Quilted Northern and Angel Soft toilet paper. See AdAge.com QwikFIND aap92e
Many voters see Bush behind Swift Boat ads
[Washington] Swift Boat Veterans for Truth ads may have stopped an erosion of veteran's support for President George W. Bush, but it left many voters attributing the attack to the Bush campaign, two polls of the University of Pennsylvania's National Annenberg Elections Survey showed. The poll numbers said 46% believed the Bush campaign was behind the ads, compared to 37% who believed the ads were independent. In a second survey, the group said that Democratic hopeful Sen. John Kerry picked up some added support among veterans after the Democratic convention, but most of it "washed way" after the Swift Boat ads started.
Voters subjected to half million ads so far
[Madison, Wis.] With the traditional Labor Day kickoff of the Presidential campaign still ahead, voters have already seen more than half a million airings of campaign spots, according to a new report of the University of Wisconsin Advertising Project that uses information provided by Nielsen Monitor Plus. The report also said that since the Democratic convention three Ohio cities-Toledo, Cincinnati and Cleveland-have seen the highest amount of advertising from the campaigns and independent groups.
IBM to beam U.S. Open scores to Reuters sign
[New York] IBM is sponsoring the real-time transmittal of points from the U.S. Open tennis tournament to the Reuters sign in Times Square. The data will be beamed from a handheld device in an umpire's hand at the tournament. IBM has purchased the sign space for 20 hours a day for the two-week contest. The scores will also be sent to banners on business Web sites like Forbes.com and BusinessWeek.com, and to three vans equipped with plasma screens on their sides that will cruise Manhattan. IBM created the technology for client U.S. Open to demonstrate the veracity of its slogan "on demand business," the cornerstone of a branding campaign that began in early 2004. WPP Group's Ogilvy, Ogilvy Interactive and OgilvyOne handled the promotion.
Anheuser-Busch Cos. tapped Peterson Milla Hooks, Minneapolis, to work on its recently launched World Select, a European-style lager, according to a person familiar with the situation. The agency, best known for its iconic work for Target Stores, didn't return a call. A-B didn't return a call. ... Fashion designer Tommy Hilfiger will host a new CBS reality series dubbed "The Cut," in which 15 aspiring fashion trendsetters will compete for the chance to design a new collection under the Tommy Hilfiger label. The series will be produced by Lions Gate Television and Pilgrim Films and Television. ... Western Union has chosen four agencies to move into the final round of competition to handle advertising responsibilities, according to a knowledgeable executive: Publicis Groupe's Leo Burnett USA, Chicago; Publicis-backed Bartle Bogle Hegarty, New York; Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif.; and Interpublic's Campbell Mithun, Minneapolis. The review is being handled by consultancy Now Inc., Southport, Conn. Western Union did not return calls by press time.