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[New York] MDC Partners has opened a U.S. headquarters in New York City. The company has operated from Toronto since it was founded in 1980. Working from the new office will be: MDC Vice Chairman and Exec-VP Steve Berns, newly hired from Interpublic; Bob Van Horn, head of partner development; and Rob Dickson and Graham Rosenberg, both of whom split operations and acquisition duties. "The predominant market for us now is the States," said MDC Partners Chairman-CEO Miles Nadal.

PG&E awards account to Venables, Bell & Partners

[San Francisco] Pacific Gas & Electric, California's largest utility, has awarded its account to independent Venables, Bell & Partners, San Francisco. PG&E last year spent $10.5 million in measured media, down from $12.3 million the year before, according to TNS Media Intelligence/CMR, but a PG&E spokesman said spending could go as high as $20 million next year.

ANA expects record crowd for conference

[New York] The Association of National Advertisers expects a record 700 attendees at this year's annual conference, scheduled to run from Oct. 7-10 in Naples, Florida. The showing represents an increase of nearly 100 over last year's attendance numbers, a spokeswoman said. One added feature this year will be live polling of attendees via handsets during workshops, which speakers including McDonald Corp.'s Larry Light, Home Depot's John Costello and Procter & Gamble Co.'s James Stengel, among others, can work into their presentations.

Subaru winner to be announced this week

[Cherry Hill, N.J.] Subaru of America is expected to announce the winner of its agency review this week. Media, initially not part of the pitch, has been added, executives close to the matter said. The finalists are: Interpublic Group of Cos.' Martin, Richmond, Va.; sibling McCann Erickson, New York ( Universal McCann is media incumbent); Omnicom Group's DDB, New York; and WPP Group's Berlin Cameron/Red Cell, New York. The incumbent is Interpublic's TM, Dallas. Subaru, which didn't return calls, spent $137 million in measured media in 2003, according to TNS Media Intelligence/CMR.

JWT veteran Bullmore steps down from WPP

[London] Jeremy Bullmore, 74, retired Sept. 30 from WPP Group's board. Mr. Bullmore joined the holding company's board in 1988 after 33 years at J. Walter Thompson, which WPP bought in 1987. Another long-time board member, John Jackson, 75, also retired. Effectively taking their places were two members appointed in April: Orit Gadiesh, 53, chairman of Bain & Co.; and Paul Spencer, 54, a British financier.

Delta narrows review for $25 million account

[Atlanta] Delta Air Lines said it has narrowed the field in its $25 million creative and media review to Omnicom Group's BBDO Worldwide and OMD, and WPP Group's Ogilvy & Mather and MindShare. Eliminated were WPP's J. Walter Thompson and Interpublic Group of Cos.' Lowe and Lowe Media. A decision is expected later this month.

American Express launches NYC credit card

[New York] American Express Oct. 5 launches print, outdoor and guerrilla advertising in New York City for a new credit card targeting young Manhattan adults. The card, called IN:NYC, includes a loyalty program in which points earned from purchases can be redeemed for certificates at more than 70 restaurants and venues around the city WPP Group's Ogilvy & Mather Worldwide, New York, created the campaign. Spending was not disclosed.

Richard Avedon, famed photographer, dead at 81

[San Antonio] Renown photographer Richard Avedon, 81, died Oct. 1 of a brain hemorrhage in a San Antonio, Texas hospital. Best-known for fashion shots and portraits appearing in Vogue, Harper's Bazaar and The New Yorker, which hired him as its first staff photographer in 1992, Mr. Avedon shot work for a number of advertising campaigns for marketers ranging from Levi's, Kenneth Cole and Calvin Klein to Hewlett-Packard.

Joseph Brouillard dead of stroke at 80

[New York] Joseph Brouillard, founder and former CEO of marketing communications firm Brouillard Communications, died on Sept. 24 of a stroke. He was 80 years old. He joined J. Walter Thompson in 1961 as VP-director of strategic planning and five years later founded a division within the agency devoted to corporate communications. That unit in 1968 was named Brouillard Communications. Mr. Brouillard retired as CEO of his company in 1984.

FYI ...

Steven J. Heyer, former Coca-Cola Co. president-chief operating officer, gave up his seat on the board of Coca-Cola Enterprises, the largest bottler in the Coca-Cola Co. system, according to CCE. ... J. Robert Lieber, chairman-CEO of Omnicom Group's LLKFB, is leaving the direct marketing firm to start a new business. His responsibilities will be absorbed by LLKFB president Loreen Babcock and Chief Operating Officer Harry Koenig. Mr. Lieber declined to give details on his new venture. ... Procter & Gamble Co. has tapped Interpublic Group of Cos.' Draft, Chicago, as a creative shop for promotional work for Oil of Olay. Draft referred questions to P&G. A P&G spokesman didn't return a call. ... More than 62 million people watched the first presidential debate between President George W. Bush and Senator John F. Kerry Sept. 30, according to figures released by Nielsen Media Research.

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