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[New York] The Food and Drug Administration issued its 10th warning letter this year, and the third to Pfizer, this time for false advertising related to the antidepressant Zoloft. Citing an Oct. 24, 2004 print ad in The New York Times Magazine, the FDA said the ad was "false or misleading because it omits important information relating to the risk of suicidality in patients taking Zoloft." The FDA asked Pfizer to cease disseminating promotional materials the same as or similar to that ad, and to respond by May 20. Pfizer spent $81 million in measured media on Zoloft in 2004.

OMD establishes media-services unit

[Chicago] OMD established a media unit, Prometheus Media Services, to handle its Dell, J.C. Penney and accounts. The unit is based in Chicago and will be run by Bob Habeck, a former strategy director at the Omnicom Group media shop. An OMD insider said the unit was formed to accommodate three clients with similar media needs given that all three rapidly change their media plans in response to the market. OMD also picked up two new clients, eBay for offline business from sibling network PHD, and OMD representatives could not immediately be contacted.

MindShare's Marans takes exec role at IAG Research

[New York] Longtime media agency executive David Marans has joined TV ad-effectiveness researcher IAG Research as exec VP. His focus, said IAG Research Founder and Co-CEO Alan Gould, will be on the network and entertainment unit, helping networks integrate IAG data into planning, evaluation and pricing. Mr. Marans was most recently director-media research and development at WPP Group's MindShare. He starts at the end of May.

GM to name winner of $3.8B review this week

[Detroit] General Motors Corp. is expected to name the winner of its $3.8 billion national and local media review this week. Incumbent Interpublic Group of Cos.' General Motors Mediaworks has moved its Warren, Mich. office to Detroit-just a few blocks from GM. Publicis Groupe's Starcom MediaVest is the other contender; its sibling General Motors Planworks, Detroit, already has planning, which is not in review. GM may have had more questions for the contenders last week, a spokeswoman said.

Unilever halfway through restructuring

[London] Unilever has made more than 100 executive appointments globally in its massive "One Unilever" restructuring, putting it more than halfway through the work of appointing senior managers to new posts, a process that will result in a 15% headcount reduction in the senior management ranks, the company said May 6. But making all the reassignments involved in the restructuring, including those below senior management, could take a total of two years, said John Rothenberg, senior VP-investor relations, in a conference call with analysts. See QwikFIND aaq54x

Nick, Verizon Wireless launch Nick Mobile V Cast

[New York] Nickelodeon is the latest TV network to partner with Verizon Wireless, launching Nick Mobile, which offers programming on demand through Verizon's subscriber-based video service, V Cast. Initially the content will include three-minute music videos from Nick Jr. series "Dora the Explorer," "Blue's Clues," "The Backyardigans" and "LazyTown." Nick will release three additional videos a week and this summer will begin offering programming from its flagship Nickelodeon TV network.

Macy's taps Latinvox as Hispanic agency

[New York] Federated Department Store's Macy's has named independent Latinvox, New York, agency for its Hispanic broadcast campaign for the fall season. Other contenders in the review included independents CreativeOnDemanD, Miami, La Agencia de Orici, Los Angeles, and Saatchi & Saatchi's Conill, New York. For all of its marketing, Macy's spent $393 million in measured media in 2004, according to TNS Media Intelligence.

Papa Murphy's turns to Periscope for national play

[Vancouver, Wash.] In a bid to take its "take `n bake" pizza concept national, Papa Murphy's International named Periscope, Minneapolis, to handle integrated marketing for the No. 6 pizza chain following a review. The 840-unit chain recently recapitalized and shuffled management, including naming Jeffrey Hill to managing director-chief strategic officer. Papa Murphy's is working with a $28.5 million marketing budget, including national and co-op print and broadcast media, according to the agency. It spent roughly $7 million in measured media in 2004, according to TNS Media Intelligence.

Down to three for $45M Calif. anti-smoking biz

[Sacramento, Calif.] Six of the nine agency finalists in the $45 million, three-year California Department of Health Services Tobacco Control account have either dropped out or were eliminated. Remaining are the incumbent, independent Ground Zero, Los Angeles, and independents RPA, Santa Monica, Calif., and Venables, Bell & Partners, San Francisco. State officials and agency executives either declined comment or did not return calls.

FYI ...

Starwood Hotels' Westin brand will begin selling its signature line of custom bedding, The Heavenly Bed, at Nordstrom stores nationwide. It is believed to be the first time a hotel chain has had a retail store presence. ... As expected, "Topic A with Tina Brown," is disappearing from the CNBC schedule. According to an internal announcement, Ms. Brown requested that CNBC wind-up the show in order to allow her to focus on writing a book about the legacy of Princess Diana. The last episode will be Sunday, May 29. ... Ken Zasky has been promoted to president of Starlink Worldwide, a unit of Publicis Groupe media arm Starcom MediaVest Group, Chicago. Mr. Zasky, who was chief operating officer, replaces Scott Neslund, who left the company.

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