Carl's Jr. to run risque Paris Hilton spots on Web
[Carpinteria, Calif.] CKE Restaurants is moving ahead with racy ads featuring heiress-turned-actor Paris Hilton, who plays up her steamy video reputation to promote the Spicy BBQ Thickburger for Carl's Jr. and Hardee's. In the spot, created by Mendelsohn Zien, Los Angeles, to break May 19, the scantily clad Ms. Hilton erotically washes her Bentley and then eats the sloppy burger. Both chains will run Internet-only versions deemed "too hot for TV" on newly updated Web sites.
Donny lives to dish another day at CNBC
[New York] Despite pulling the plug on "Topic A with Tina Brown" and "Dennis Miller" over the last couple of weeks, CNBC is keeping "The Big Idea with Donny Deutsch." The NBC Universal network said the show remains in its 10 p.m. time slot. "The Big Idea" averaged 69,000 households year-to-date, while "Dennis Miller" averaged 94,000 households over the same period, according to Nielsen Media Research. Host Mr. Deutsch, also chairman-CEO of Deutsch, said: "I'm in a great place, just came off my best week."
Ingram takes lead on all of WPP's P&G biz
[New York] Tamara Ingram, president of WPP Group companies Added Value, Fusion 5 and Henley Centre, is assuming additional responsibilities within WPP, heading up all of the holding company's activities for client Procter & Gamble Co. WPP entities that serve the company include Grey Worldwide, Landor, Hill & Knowlton, Millward Brown and Penn & Schoen. "There's a benefit in having one person who can look broadly at our business needs [in the holding company]," said a P&G spokeswoman. A WPP spokesman declined to comment.
Molson Coors sets search for new CMO
[Golden, Colo.] Molson Coors Brewing Co. is launching a search for a new chief marketing officer for its U.S. business, according to executives familiar with the matter. The new executive would succeed Lee Buxton, a retired Coors marketing executive who was brought back to handle the post on an interim basis in January. He replaced Ron Askew, who stepped down in October. A Coors representative didn't return calls.
Taco Bell product plays on portability
[Irvine, Calif.] Taco Bell may have solved its food-portability challenge with a calzone-like taco-quesadilla hybrid it calls the Crunchwrap Supreme set for a June 20 launch, according to executives close to the marketer. The product was tested in several markets, including Portland, Ore., Tampa, Fla., and Cleveland.
Seifert, Early sentencing postponed until late June
[New York] Sentencing has been postponed for two former executives at WPP Group's Ogilvy & Mather convicted in February of defrauding the federal government. Though the sentencing was originally set for today, Shona Seifert, former executive group director, will be sentenced on June 21; Thomas Early, former New York finance director, will be sentenced on June 23.
Sirvaitis pushed out at GM Mediaworks
[New York] Following the loss of General Motors Corp.'s $3.5 billion media-buying account, Rick Sirvaitis, the head of the GM Mediaworks, has been pushed out by parent Interpublic Group of Cos., the company said. Mr. Sirvaitis could not immediately be reached for comment. Mr. Sirvaitis, president-CEO of the 200-person shop, was sidelined during the review, and his deputy, John Miles, had already been handed the day-to-day operational leadership of the agency. This week, GM awarded the business to Publicis Groupe's GM Planworks. See AdAge.com QwikFIND aaq56y
CNN goes to free broadband video on Web
[Atlanta] After three years of offering only subscription-based broadband video service, CNN today announces a move to a free ad-supported model, starting June 20. The cable news network will sell 15- and 30-second spots that will run prior to its video clips. In the fall it will launch a new premium subscription-based broadband service offering multiple live feeds. See AdAge.com aaq57a
Kids' upfront goes on; money still out there
[New York] The kids' upfront has not yet wrapped, despite predictions that it would be done by the week of the broadcast upfront presentations. Toy, video game and entertainment marketers have laid money down, though the packaged-food category has been quiet, leading many to believe there is still significant money out.
Heineken USA announced May 13 that senior VP-marketing Stephen Davis, who led the beer importer's marketing efforts for 10 years, has resigned and is leaving the company in July. ... Gruner & Jahr USA Publishing named Carolyn Bekkedahl to the newly-created position of exec VP-Group Publisher. Ms Bekkedahl was most recently President of American Media's Active Lifestyle and Entertainment Groups. ... Revlon named Omnicom Group's Arnell Group agency of record for its roughly $40 million Almay account. Arnell will handle creative and media planning duties formerly handled by Deutsch, New York.