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[Cincinnati] Club-store giant Costco has delisted Pampers diapers, Procter & Gamble Co.'s biggest global brand, from 70% of its stores and may follow through with the rest of the country, according to a report June 3 by Deutsche Bank analyst William Schmitz. The move by the No. 2 retailer of diapers after Wal-Mart Stores puts a crimp in what has been a highly successful brand for P&G in recent years, with sales of more than $5 billion globally. Mr. Schmitz estimated the hit at about $150 million to $200 million should Costco implement it in all stores. Costco will only carry Kimberly-Clark's Huggies and Kirkland private-label diapers in affected stores.

`Budget Living' staffers walk as mag shifts course

[New York] In the wake of the departure of award-winning editor Sarah Gray Miller, and amidst plans to remake Budget Living as more shopping-oriented, at least seven editorial staffers recently left the magazine. Budget Living publisher-chairman Don Welsh downplayed the departures, which he said accounted for a quarter of his staff, and said he plans to expand the staff to about 40 when the magazine goes monthly in October. A spokeswoman for the magazine said the mass exodus was not related to any editorial changes.

Former Fleishman staffers indicted in L.A.

[Los Angeles] Doug Dowie, the former head of the Los Angeles office of Omnicom Group's Fleishman-Hillard, and another former employee have been charged with submitting more than $300,000 in fraudulent bills to the city's water and power department and other clients. A federal indictment charged Mr. Dowie and John Stodder with conspiracy and a number of counts of wired fraud. Attorneys for Mssrs. Dowie and Stodder could not be reached for comment. Earlier this year, Fleishman paid the city $4.5 million to settle civil claims stemming from the scandal. See QwikFIND aaq62x

Children's Tylenol recalled amid worries

[Fort Washington, Pa.] McNeil Consumer & Specialty Pharmaceuticals, a division of Johnson & Johnson, has voluntarily recalled all lots and flavors of Children's Tylenol Meltaways 80 mg packaged in bottles and blisters; Children's Tylenol SoftChews 80 mg packaged in blisters; and Jr. Tylenol Meltaways 160 mg packaged in blisters. The design of the packaging was confusing and could lead to improper dosing, the company said. McNeil spent $17 million in advertising on the three products in 2004 according to TNS Media Intelligence.

Tierney, others to bid for `Fast Company,' `Inc.'

[Philadelphia] Ad executive Brian Tierney and two other investors are planning a bid for Gruner & Jahr's Fast Company and Inc, according to a report in the Philadelphia Inquirer. Mr. Tierney, who founded Tierney Communications, now a part of Interpublic Group of Cos, told the newspaper he would create a company to provide educational content and services to small businesses. The other two investors are real-estate executive J. Brian O'Neill and venture-capital firm Strattech Partners.

Court TV guarantees viewer engagement

[New York] In a deal that could mark a change in the way media is sold, Court TV has guaranteed Publicis Groupe's Starcom MediaVest that viewers will not only see ads during Court TV shows, but pay attention to them, reports Television Week. Starcom, one of the largest buyers of national television agreed to an upfront purchase worth at least $20 million that is pegged to a formula measuring viewer engagement in addition to the ratings computed by Nielsen Media Research.


Vacuum-maker Dyson has parted with Publicis Groupe's Fallon, Minneapolis. Dyson is looking for a shop to "develop new creative roots," the company said. ... Nike announced that it has dropped New York Yankees player Jason Giambi from its list of endorsers. Mr. Giambi has been embroiled in baseball's steroid scandal for the last year. ... MSN is offering a buy-one-get-five-free promotion as part of its new Meet the Music campaign, which started last week, to get consumers to try the music download service. ... Marketer researcher GfK Aktiengesellschaft June 1 completed its purchase of NOP World from United Business Media for $696 million in cash.

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