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[Atlanta] Coca-Cola Co. has widened its search for a big advertising idea. The company asked eight agencies to create ideas that could become a global integrated campaign, said a spokesman, confirming details about a global agency meeting in Paris this week. Global agency teams are being led by Ogilvy, New York; Berlin-Cameron/Red Cell, New York; Publicis, Paris; Mother, London; Wieden & Kennedy, Amsterdam. Coke also invited Len Fink's Amoeba, Los Angeles, and London-based media shop Naked to spin non-traditional ideas that go beyond advertising.

Nelson considers leaving Interpublic

[New York] The top Interpublic executive on its $260 million Bank of America account is renegotiating his role there. Bruce Nelson, chief marketing officer and exec VP at Interpublic, widely credited for its successful defense of the account in a 2002 review, is talking with Chairman-CEO Michael Roth about scenarios that range from an expanded role to departure. Both Mr. Nelson and an Interpublic spokesman declined to comment. Bank of America Global CMO Cathy Bessant declined to comment on the negotiations.

Grey, Publicis duke it out over BMW work

[Woodcliff Lake, N.J.] BMW of North America held a shootout July 21 between its two regional dealer shops, Publicis and Grey, for a national ad project this fall, a spokeswoman for BMW confirmed. She said Publicis, New York and Dallas, will handle the bulk of the work, but Grey, Los Angeles, won the radio portion.

Raines steps down from Coca-Cola role

[Atlanta] David Raines, VP-integrated communications for Coca-Cola Co. has left the marketer for personal reasons, the company confirmed. Insiders said Mr. Raines, a 16-year company veteran who handled the consolidation of North American media to Publicis Groupe's Starcom MediaVest, New York, was on an "extended leave of absence" until at least August 2006, leaving open the possibility of a return. Coca-Cola has begun a search for his successor.

After MBNA loss, WPP shutters The Helm

[New York] The Helm, a multidisciplinary agency created in mid-2004 by WPP Group to serve financial-services company MBNA, is closing. "Those are the current plans," said Jim Johnson, CEO of the agency. One knowledgeable executive said MBNA, which in June said it will be acquired by Bank of America, pulled its business from the agency earlier this year. After a round of layoffs, agency executives decided to close the venture.

Kimberly-Clark to cut 6,000, close 20 plants

[Irving, Texas] Kimberly-Clark Corp. will slash 6,000 jobs and close 20 plants globally over the next three and a half years in a restructuring. K-C said it will hike marketing spending by 1% of sales, or more than $160 million, by 2009 and boost research and development spending by more than $140 million. The announcement came July 22 despite better-than-expected second-quarter results, with sales up 8.1% to $4 billion.

Audit Bureau finds fault with EBSCO, InFlight

[Schaumberg, Ill.] Magazine and newspaper subscriptions derived from two companies widely used by publishers will no longer count as paid circulation, the Audit Bureau of Circulations ruled last week. The ABC board determined one agent, EBSCO Consumer Magazine Services, had not kept proper records and a sponsor, InFlight Newspapers and Magazines, had not paid publishers for subscriptions. An EBSCO spokeswoman declined to comment; InFlight could not be reached. The change affects a few newspapers and about half a dozen business publications, including Advertising Age. Patrick Sheposh, director-circulation for Ad Age parent Crain Communications, said: "We will work with the ABC to assure that those subscriptions involved will be restated, and it will not reduce the total circulation for Advertising Age during that period." QwikFIND aaq76m

Disney asking $3 billion for combined radio assets

[Burbank, Calif.] Disney is likely asking $3 billion for its radio assets (ESPN Radio, Radio Disney, ABC Radio Networks and 72 FM stations) according to analysts. If it can't command that price, it could sell the station group and network separately or offer stations piecemeal, a scenario in which Clear Channel could emerge as a partial buyer. Disney may also retain the high cash-flow assets, although incoming CEO Bob Iger has said he will concentrate resources on new media.


NBC Universal Television Network is holding a review of its media planning and buying business, the bulk of which is handled by independent media agency, Horizon Media, New York which buys for the NBC network. Planning is handled by MediaVest USA. NBC Universal contracts with other agencies for its cable entities. ... `Quick & Simple,' the weekly women's service title that Hearst Magazines first announced in March, will appear on newsstands Aug. 2 with a cover price of $1.49 and a print run of 500,000. ... DDB New York has promoted exec VP-managing director Peter Hempel to president of the agency. ... Atlantis Resort in the Bahamas has trimmed the review for its $15 million account to four agencies: Wieden & Kennedy, New York; Carmichael Lynch, Minneapolis; The Richards Group, Dallas; and Taxi, New York.

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